Retail 2.0: Social Media and Online Communities for Brands

The 2009 FreshNetworks Social Media Training Series

Tuesday May 5^th, 2009

One Alfred Place, London

A half-day seminar outlining the fundamentals of using online communities in the retail sector.

What we’ll cover

Social Media and Web 2.0 is taking off – and the opportunity for the retail sector to capitalise on its popularity is huge. Online communities can exponentially increase customer engagement between transactions, creating:

• effective cross- and up-selling opportunities
• opportunities to amplify word of mouth about your brand
• improved natural search rankings
• deep customer insight around your product

The Retail 2.0 seminar will focus on exactly how your brand can get involved. From initial planning and strategy through to implementation and ongoing management, we’ll walk through the process of building online communities and outline the benefits to your business.

Why you should attend

Our practical and interactive session will provide straightforward, ROI focused advice to help you leverage the power of social media and online communities for business success.

You’ll get practical advice from retailers who have done it already, find out how online communities can be monetized to benefit your business and enjoy one-to-one advice from our online community experts.

Using a combination of interactive presentations, case studies, face-to-face advice and networking Retail 2.0 will focus on the basics of online communities as a tool for marketing, innovation and insight. You’ll take away a comprehensive understanding of the role online communities can play in your business and a bevy of ‘how to’ tips to help get you started.

About FreshNetworks

FreshNetworks builds, hosts and manages online communities for brands. We help organisations use social media to increase customer engagement, grow revenues, drive traffic and innovate.

The Practical Stuff

Agenda

8:30am Registration and coffee

9am Welcome

Charlie Osmond, Director and Co-founder, FreshNetworks

9:15am Getting Started: Best practice examples for developing a successful community strategy

Helen Trim, COO FreshNetworks.

10am What’s the Value?: Monetizing online communities and building value

Joanne Jacobs, Client Director, Xenial Media

11am Community and Retail: Practical lessons for online communities

James Hart, Marketplace & Community Director, ASOS.com

12pm Lunch Break: Networking and 1-to-1 advice from the FreshNetworks community consultants

1pm End of Event

How to get there

One Alfred Place, London WC1E 7EB